Composer AR Rahman received 'XTIC Award 2024 For Innovation' instituted by Experiential Technology Innovation Center of IIT Madras Institute Of Eminence Center at IIT-Madras on 17.11.2024. XTIC at IIT Madras serves as a global research center for Virtual Reality (VR), Augmented Reality (AR) and Haptics. The center fosters a better collaboration between academia and industry.AR Rahman has produced, directed and composed music for Le Musk. Le Musk Film offers a great cinematic experience. This film combines movement and music. It is a 37 minute Virtual Reality Film. A bold and innovative attempt to demonstrate multisensory possibilities. The film offers an immersive cinematic experience. The film combines world music such as Jazz Music and Orchestral Music to provide a unique feature. This prestigious 'XTIC Award 2024 For Innovation' was presented to music composer AR Rahman by Professor Steven La Vallee and Professor Anna La Vallee on 17.11.2024 at IIT-Madras.

Composer AR Rahman received 'XTIC Award 2024 For Innovation' instituted by Experiential Technology Innovation Center of IIT Madras Institute Of Eminence Center at IIT-Madras on 17.11.2024. XTIC at IIT Madras serves as a global research center for Virtual Reality (VR), Augmented Reality (AR) and Haptics. The center fosters a better collaboration between academia and industry.AR Rahman has produced, directed and composed music for Le Musk. Le Musk Film offers a great cinematic experience. This film combines movement and music. It is a 37 minute Virtual Reality Film. A bold and innovative attempt to demonstrate multisensory possibilities. The film offers an immersive cinematic experience. The film combines world music such as Jazz Music and Orchestral Music to provide a unique feature. This prestigious 'XTIC Award 2024 For Innovation' was presented to music composer AR Rahman by Professor Steven La Vallee and Professor Anna La Vallee on 17.11.2024 at IIT-Madras.