SPARK Matrix™:Intelligent Retail Pricing and Promotions Optimization
Intelligent Retail Pricing & Promotion Optimization has shifted from rule-based tagging to closed-loop, AI-driven decisioning that ties pricing, promotions, and markdowns to forecasted demand, inventory constraints, and financial guardrails.
Modern platforms deploy elasticity modeling, shopper perception signals, and cross-category effects with rapid ‘what-if’ simulation to recommend executable decisions.