Author: mark10

As the digital advertising industry faces the decline of third-party cookies, it’s crucial for stakeholders – brands, publishers, and advertisers – to pivot toward more resilient and privacy-centric strategies. Those who survive will... Read More

How has the role of partnerships evolved in recent years and what do you anticipate to be the major priorities or focal points in the partnership landscape for 2024? Unlike just... Read More

Can you brief us about yourself, your experience in the industry so far, and how it led you to become the VP of Partnerships at CallRail? I’ve had the privilege... Read More

Introduction Craig Riner has been named Chief Marketing Officer (CMO) and Executive Vice President (EVP) of Highmark Health, one of the most integrated healthcare delivery and finance networks in the country.... Read More

Introduction As we have stepped into the digital era, social media has become an integral part of any organization to stay connected with its audience, and the healthcare industry is no... Read More

Technology and creativity are now combined in a very creative way to allow a business to connect with its audiences in a manner that was previously thought to be impossible.... Read More

For every B2B marketer, it is important to measure the success of each campaign to understand its performance and identify areas for improvement. However, with so many marketing metrics to... Read More

In recent years, generative AI (GenAI) has revolutionized the marketing and communication industries as it enables B2B businesses to connect with their customers and clients in brand-new ways. This change... Read More